.mobi Domain Names

Mobile domain names are here. It's still first come, first serve like .com TLDs (top level domains). Your domain may be gone. You can check on register.com for availability. But, the big idea is to determine why you'd spend the extra money to register the .mobi domain name.

This depends on who the audience is and what is the target user experience. If the answer to any of these questions is 'yes', your content is a candidate.

• Do your users have smart phones?
• Do your users travel?
• Are your users sophisticated?
• Do your employees need access to information on the road?
• Are you in the Travel & Tourism industry?
• Do people drive to your location?
  

Here's an example of Google's mobile content which is where google.mobi goes. Internet Honey has mobile content here. As you can see the content is very short and designed for a small screen and slower connections. The good news is that creating these webpages isn't tough or expensive. It's often re-purposing (I love that word) what you already have.